Our People

We couldn’t run b-spokes without our fabulous riders!

They’re not just astonishingly fit individuals – they’re a vital part of your promotional campaign.

Ply-for-hire rickshaw riders drive your advertising message around the streets, often taking it to areas where cars can’t go. Some attract extra customers - and attention! - by riding in costume. We help our riders gain a self-employed street traders’ licence and provide full public liability insurance.

Our experienced riders also act as ambassadors for your brand by engaging with customers, handing out giveaways and leaflets, or wearing your brand identity.
We think we’re a great team, and our customers are delighted to back us up.

Our riders are supported by two experienced mechanics, Pete and Richard, whose role is to ensure that every rickshaw is roadworthy, safe and well-presented before it hits the streets.   Our rickshaws and ad-bikes are constantly maintained, to make sure that the highest standards of safety and rider comfort are met.

Heading up the b-spokes team are Nino and Joe Allenza.

Managing Director Nino Allenza began his career as a Chartered Accountant, and has run businesses in a wide variety of sectors, from electronics to financial services to manufacturing.  Nino says  “Our mission at b-spokes is to offer pedal-powered promotions with a specific personality – imaginative, environmentally friendly and, above all, easy to deal with.”

Operations Director Joe Allenza uses his experience in the logistics sector to oversee the smooth running of the b-spokes operations.  With 50 rickshaws and ad-bikes out on the road, fleet maintenance and rider training are just as important as delivering the highest standards  of service to our customers. 
 

For more information about working as a rickshaw rider, head over to our jobs section.